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In 2024, Kevin was honored with the prestigious Power of Cinema Award by the American Cinematheque, recognizing his significant contributions to the movie business. Kevin brings his expertise to life as the host of the successful podcast, Don’t Kill the Messenger, and is the author of two books: the bestselling Audience•ology: How Moviegoers Shape the Films We Love (Simon & Schuster, 2021), which explores the power of audience pre-release test screenings, and How to Score in Hollywood (Simon & Schuster, September 2025), a follow-up book on how all films can achieve financial success when made and marketed for the right price.

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Subscribe to Substack - Kevin Goetz 360

Educating Film Students, Filmmakers, and Industry Executives about entertainment & movie research.

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Kevin Goetz, founder & CEO of Screen Engine/ASI, is a leader in entertainment research and movie testing, hosts the popular filmmaking podcast, Don’t Kill the Messenger, and has authored books Audienceology and How to Score in Hollywood (Nov 2025).